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ABOUT US – CCTV Singapore ChoiceCycle
ChoiceCycle was founded in 2003 with a vision to provide personalized, reliable and affordable security solutions.
From humble beginnings as a small (150sqft) shop front run by 2 staff, the company now boasts several showrooms, offices and warehouses, complemented by a dedicated crew.
Founder and Managing Director of ChoiceCycle – MR. ERIC CHEONG
Originally from a low income family, Eric first started out his career in the tourism industry as tour guide. His initial passion for tourism was his love for interacting with people and making connections with tourists from all over the world.
This caused him to continue as a tour guide for 13 years. However, the tourism industry of Singapore suffered greatly in 2001 due to the 911 incident as well as SARS and bird flu outbreaks.
This caused Mr. Eric Cheong to reconsider his career options and decided that he would need a more sustainable form of income.
Mr. Eric Cheong founded ChoiceCycle in 2003. Starting off with just $5000 in capital, he opened up his first shop at Sim Lim Square Q2-51 (with just 150 sqft).
However, after 8 months into the business, his 2 partners called it quits, leaving Mr. Eric Cheong alone to figure out whether to continue or pull out.
Having a strong conviction set in a Chinese idiom which encourages one not to give up halfway, Mr. Eric Cheong decided to forge ahead despite these initial setbacks.
With sheer determination to succeed and a keen learning attitude, combined with a passion in the Security Technology industry, Eric spent the first few years in market research.
First to be Case Trust Accredited and Singapore Service Class Certified (S-class) *new
The first and only, out of 492 stores in Sim Lim Square, in 30 years history, to achieve CaseTrust Accreditation, with Exchange Policy, Customer Information Confidentiality Policy, Goods & Services Policy and Feedback Policy.
Also the first in the industry to be S-class certified, Choice Cycle is proud to receive this National level certification which goes to affirm our commitment to delivering unique experiences and delighting customers always.
In our journey towards service excellence, we will strive to provide a service experience that goes beyond satisfaction.